American bookmakers: from the origins to the present day
The first offices began offering to make bets using phones or “booths” in the 50-60 years of the last century. But strong activity began to be observed in the late 20th century. From 1994 to 1998, the number of operating offices increased several times. A world-famous gaming company such as Sportingbet was particularly Active in the United States, opening several offices here.
Americans liked to get their adrenaline pumping with sports betting, and money flowed into their pockets and bookmakers ‘ accounts. But in 2006, the first changes were introduced in the US legislation in the framework of gambling activities. Sportingbet immediately figured out the situation and within a few years sold all of its playgrounds on the territory of this country.
Strengths and weaknesses of American firms
Bookmakers in the United States have a number of distinctive features that are unique to them. All this is due to the conditions of their activities and the preferences of American bettors, which are the main focus:no Russian version of the site;
there are very few methods of conducting money transactions that are popular in Europe, and large commissions are provided for withdrawing funds;
small withdrawal limits;
the line displays up to 15 sports, some of which can only be represented by one American League: for example, basketball can be represented by the NBA, hockey by the NHL, and so on.
the list of sports confrontations is extremely poor, often only the main outcomes are used;the coefficients are too low, the transition to decimal coefficients is not always provided, and it is difficult to play according to the American coef;
the live section is frankly weak, and events are rarely offered;
there are no Russian-speaking employees in the support service;
the bonus program if available will apply to users from North America;
the emphasis is more on casino and poker than on sports betting.
If all this information is summarized, it turns out that American operators rely only on users from the United States and even Canada, almost completely ignoring the guys from other regions.
Now, knowing all the characteristics, it is obvious that offices from North America will not attract much attention from users from Europe and the former Soviet Union: the game conditions are too low.
But bettors from the USA are satisfied with everything. They like to bet more before the start of a sports match, which is why the Live section in local offices is so poorly developed, and their interest is mainly limited to popular North American leagues and top European Championships and tournaments.