Companies News Today Live Updates on February 17, 2025: JioHotstar partners with Nielsen for third-party ad measurement starting IPL

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Company News Today Live: JioHotstar partners with Nielsen for third-party ad measurement starting IPL
- For years, digital advertising has been dominated by self-reported metrics from platforms like Meta, Google, and YouTube, leaving advertisers with limited independent verification. The JioHotstar-Nielsen partnership looks to disrupt that model.
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