When TPG Telecom (Vodafone’s parent company) partnered with Optus for a network-sharing deal in September 2024, we were confident that it would transform the mobile game for anyone living in rural Australia. Now boasting a network that covers 98.4% of Australians, Vodafone’s reach matches Optus and only falls just short of Telstra’s 99.7% – meaning that Vodafone is now a legitimate option for rural Aussies.
But it’s not just rural areas benefitting – according to The Australian, Vodafone has seen a 30% increase in sign-ups in Sydney and Melbourne, and up to 80% nationwide thanks to its upgraded network and new range of discounted plans with double data – starting at 100GB for AU$39 a month.
It’s hardly surprising they’ve taken off, given Optus’ cheapest SIM plan provides 50GB for AU$55 p/m (after a recent price increase), while Telstra’s 50GB Basic plan is AU$65 p/m – making Vodafone the clear choice – and particularly if you’re looking to pair a new phone and SIM plan.
If you’re set for a device though, the array of SIM-only options from smaller Aussie telcos (also called MVNOs, or mobile virtual network operators) are even more attractive – allowing you to take advantage of Vodafone’s improved network for even less than going direct. With plans from Vodafone MVNOs starting at just AU$8 per month, we’ve taken the liberty of rounding up a few of our favourite deals available right now.
